Go For Stupid With Steve Sims

Wes Schaeffer
November 15, 2022

The art of achieving ridiculous goals

From Steve:
- “What would you achieve if you weren’t afraid of being laughed at? In the age of “gotcha” culture, people are terrified to do anything that might be laughed at. Steve Sims is the exact opposite. In Go For Stupid: The Art of Achieving Ridiculous Goals, Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organizing a private dinner in front of Michelangelo’s David, to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement? Steve examines famously stupid goals in history, the key habits of successful people, and lessons from his own career to help you let go of your fear and get out of your own way. If you do something amazing, you will be ridiculed until you are revered. Stop overthinking and go for ridiculous, stupid goals. Once you “go for stupid,” you open the door to the life you always dreamed about.”
Your failures teach you something
We’re more afraid of people laughing at us
Ignore the laughter
Most entrepreneurs become bankrupt as soon as they make it
We think we are good at everything
“I bet you can’t do that for $10.”
Stop focusing so much on your weaknesses
If you can turn a weakness into a strength, it wasn’t really a weakness, it was just something you didn’t focus on.

Related episodes and posts

What can I do that produces a great ROI?
He works on an ROE: Return On Effort and Energy.
Speaks to 60,000 people at a time
Reaches out to Elton John
For 25 years he worked for billionaires
Worked with major brands
All billionaires started off living normal lives and they were aggravated
Elon Musk was aggravated that it took five days to transfer digital money
Billionaires are aggravated, created something, and used that momentum to build again
They want to make an impact
How do you handle your time?
Steve was a bricklayer from East London, “it was an awful life.”
He saw people in their 30s, 40s, and 50s in the same bar fights and he didn’t want to be there doing that
Kicked out of school at 15 and started bricklaying
His granddad was in his 80s and was still on the building site

Is this really my life?”

His grandfather blew in his tea and said, “If you don’t quit today, this will be you tomorrow.”
He was not afraid of working hard.
You try jobs you’re ill-qualified for and got fired a lot
He was a bar bouncer and could see how people interacted
He had a pedestal to watch human interaction
He’d engage with patrons and invite them to other clubs he worked
When your mind is open to opportunities, you see them everywhere
It was like “The Matrix”
People with money act a certain way
The phonies act like dicks.
Talked his way into a stock broker job in Hong Kong and was fired after two days
Moved to Bangkok, to Geneva, to Palm Beach, to LA
He was trying to make connections to get a job
His wife told him, “This is your job.”
One of the first executive concierge companies in the world

His wife knew Steve’s superpower was ignorance
He gets so focused that he doesn’t know anything he focuses on can go wrong
Go for stupid goals, not impossible goals
Make them stupid so you’ll attack them with childlike curiosity
Have a healthy relationship and be healthy could be a stupid goal.
Things go sideways, you fix them.
I’m the man I say I am.
Sims Media
Don’t create a persona that is not you
His job is to make it easy for you to decide if you want to play in his sand pit
He wants to be impossible to misunderstand
No one is confused about him
He doesn’t use any marketing techniques
Confusing your clients is a cancer
You can’t stand out without standing up
Don’t settle in if you want to stand out
His books are simple shit that people avoid
People need simple
Intense distraction and distortion right now
Everyone has an opinion but nobody knows what’s happening

Confusing your clients is a cancer.”

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