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- Get Reliable Data To Market and Scale With Sky Cassidy
Get Reliable Data To Market and Scale With Sky Cassidy
Get Small Data To Make Big Sales
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Marketing Tips you’ll learn today onThe Sales Podcast…
“Small data” is his niche
He has direct contact information for businesses
He’s essentially a list-provider (not a list broker)
Data-mining for their own lists
These are not opted-in lists
Opt-ins are not transferrable
Reputable ESPs will not let you email lists like this
Businesses cannot opt-out of phone calls Direct mail is coming back
Technology/automation is muddying the water
Be direct in your prospecting
Ask for a sample to test list providers
He advises his clients on the very next step
He’ll review their creatives to make sure their messaging is on point
His minimums helps him disqualify the cheap customers
He never works with someone who has never used a list
He offers email deliverability management
You have to take care of your customers
Sometimes that means cutting your losses even when they’re wrong
Screen your potential vendors
Accountability is key to growing a sales team
How to grow today
Events
Top Data Search
Ask about his scholarship for startups
Links Mentioned In The Sales Podcast
Visit Mountain Top Data and check out Top Data Search and enter promo code “whisper”
Listen to the If You Market Podcast