• Fixer Wes
  • Posts
  • Get Reliable Data To Market and Scale With Sky Cassidy

Get Reliable Data To Market and Scale With Sky Cassidy

Author

Wes Schaeffer
September 04, 2019

Get Small Data To Make Big Sales

Click here to download the episode. 

Marketing Tips you’ll learn today onThe Sales Podcast…

  • “Small data” is his niche

  • He has direct contact information for businesses

  • He’s essentially a list-provider (not a list broker)

  • Data-mining for their own lists

  • These are not opted-in lists

  • Opt-ins are not transferrable

  • Reputable ESPs will not let you email lists like this

  • Businesses cannot opt-out of phone calls Direct mail is coming back

  • Technology/automation is muddying the water

  • Be direct in your prospecting

  • Ask for a sample to test list providers

  • He advises his clients on the very next step

  • He’ll review their creatives to make sure their messaging is on point

  • His minimums helps him disqualify the cheap customers

  • He never works with someone who has never used a list

  • He offers email deliverability management

  • You have to take care of your customers

  • Sometimes that means cutting your losses even when they’re wrong

  • Screen your potential vendors

  • Accountability is key to growing a sales team

  • How to grow today

  • Top Data Search

  • Ask about his scholarship for startups

Links Mentioned In The Sales Podcast