Get More Leads With The Same Traffic: Former Googler, Lukas Haensch

Go Beyond Heat Maps To Turn Visitors To Customers 

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Sales Tips you’ll learn today on The Sales Podcast…

• Page speed impacts lead conversion

• The mobile experience is quite different (“mobile moments”)

• Up to 150 mobile moments per day per  visitor

• You must load quickly for 3G to 5G visitors

• You can’t just focus on the latest devices/standards/speeds

• Many metrics to consider

• Google focused on Speed Index

• Use this site built by a Googler to test your speed

• Get your Speed Index under 3 seconds

• Click on Filmstrip View

• Critical rendering path

• HTML, Javascript, and CSS prevent other items from loading until they are fully executed

• Browsers must work through all of those assets first

• “Deferring” or “Asynchronous loading”

• Do you need particular scripts on particular pages?

• Be disciplined

• Base 64 coding of images

• Hero image

• CTA

• Lazy loading

• Hero videos, carousels, animations can hurt

• Page speed is important as well as its appearance but what is the visitor actually doing on your page?

• HotJar and CrazyEgg are not realtime

• PathMonk goes beyond heat maps

• SmartCards

  • Understand what users are doing on your page

  • Understand your products

• Chatbots are too passive

• Chatbots are not great for sales but great for customer service

• Learns from every page the code is installed on

• Conversion Rate Optimization is key

• When do visitors convert?

Links Mentioned In The Sales Podcast

• Visit Pathmonk