Get Free Publicity With Alison Maloni’s PR Strategies

Work For Free To Get Your Money’s Worth

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Media and PR Tips you’ll learn today on The Sales Podcast…

• Does it pay to work for free?

• Be strategic to get the free press

• Start creating content

• Make videos in your car with your smartphone

• If you build it they will come

• Establish relationships with local news people

  • Find them on Twitter

  • Like and Re-tweet

  • Message them with your area of expertise and some talking points

• Morning news is a big part of people’s morning routines

• Evening news is not as big

• People are getting their news via social media

• Build your brand by getting coverage

• Facebook is harder now for businesses due to algorithm changes

• Instagram stories are huge

• Plan your Instagram feed and go behind the scenes with your Stories

• Maybe a “Tuesday Tip”

• Have a CTA with a clear, relevant reason

• Reporters are pretty easy to reach

• Keep it short and sweet: NO SCROLL

• Have your staff take photos of you being interviewed at your office

• Pre and post-promotion may be more important than the interview

• She can teach you how to do it yourself

• Press releases, pitches, etc.

Links Mentioned In The Sales Podcast

• Visit Alison’s home on the web and start getting better press

• Hear what this Hollywood veteran says about getting more press

• Hear what this Emmy-winning anchor says about getting better press