Get Customers To Tell You What They Want To Buy, With Rob and Kennedy

Create The Confidence To Change 

[ LISTEN NOW ON ITUNES ]

Marketing Tips you’ll learn today on The Sales Podcast…

• Rob (red hair) Comedy stage hypnotist + Kennedy (white hair) Mentalist/mind reader

• Met at a bar at a magic convention

• Lots of downtime between shows

• Had an interest in marketing and he got good at getting gigs

• Started a coaching program by accident

• Rob had moved to Greece and had started his own program as well

• Still perform

• “Be a voice, not an echo.”

• They’ve never been employed or been employers, which is their advantage

• Obsessed with how people think and how they make decisions

• Totally bootstrapped

• We should all be getting feedback from our customers

• They made the tool they needed

• Typical client-feedback surveys are usually terrible, manual, complex, and ugly

• They may request a testimonial if you get a high score

• Then they’re all ignored

• Make the survey the fulcrum between sales

• Ask the customer what else they are working on and how you can serve them

• Fix Your Follow-Up Failure

• Ask specific rather than open-ended questions

• Target ads based on their answers

• Keep the survey at three questions

• Admit what you don’t know

• They are not technical

• They wanted a local developer who lives and breathes product creation

• Feedback from the beta version came mostly from support tickets

• Hired a recruiting firm to filter their candidates

• They know about marketing and business and invested in themselves

• They did not invent the survey market, so they focused on creating a great product and their message

• They had been leveraging surveys for four years, so they knew the ins and outs of what they were creating

• Now they are building something bigger than themselves

• They were pushed by the challenge and growth

• Kennedy’s shows are 100% scripted

• Scripts give you the flexibility to respond appropriately

• Scripts give you the confidence…to make changes

• They watch each other and coach one another on how to improve

• Scripts give you the ability to be present in the moment and connect with the audience

• Commit emotionally at the moment

• You can never relax if the process is all made up on the spot

• Evolve your script if you get bored, and make sure you focus on the needs of the customer

• Be empathic, and you won’t get bored

Links Mentioned In The Sales Podcast

• Use surveys and quizzes to make more sales at Response Suite

  • Get a free trial AND…

  • Get a personal setup call with Rob and Kennedy AND…

  • Get a 4-part video training from them (normally $497)

• Listen to their podcast, Three Marketers Walk Into a Podcast