From Six Strings to Six Figures: Steve Mastroianni

Hobby Boss: Turn Your Passion Into Profits

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Entrepreneurial Tips you’ll learn today on The Sales Podcast…

• Musicians can be “artsy fartsy” but he became a player with an entrepreneurial mindset

• Wanted to travel the world after his parents split up

• He’d love to travel with others and tour but he needed a band

• He was a drummer at the time but knew he needed to write some songs so he borrowed a guitar, taught himself, and got after it

• When he was 8 he wanted to be an author

• His bands did well quickly because he approached it as a business

• His CD was on the desk of Gene Simmons and he was looking for Canadian bands since his wife is Canadian (Shannon Tweed)

• He needed a creative outlet but he also needed to pay the rent

• He stopped everything to take care of his dad who had stage four cancer

• Not performing currently

• A lot of artists feel guilty charging for their work

• People feel unworthy of money

• They allow limiting beliefs to set in

• You need to approach this with a “whole brain,” i.e., creative and logical

Why do celebrities do drugs and salespeople need hugs?

• Artists will self-sabotage to do what they want instead of what their fans want

• In 2021, with five mouths to feed, he has felt pressure and stress from having to provide for them

• He has to go create the cash and he loves the challenge

• The story is the challenge

• He was writing his book with a thumb on his iPhone while holding a sleeping, puking, farting baby

• Be resilient and disciplined to impact others

• This is what drives him

• You must hone your skills

• It takes practice and dedication

• When you fold, it doesn’t mean you’re weak, it might just mean you haven’t honed your skill or found your groove or your recipe or your mentor

• He’s a recovering perfectionist

• Quick and dirty, all the way

• Make offers every single day

• Build up your list

• Build up your asset

• Promote someone else’s if you don’t have your own

• Give them an irresistible offer

• Peter Cetera and Cher

• Protect the core product/offering while also testing new ideas

• They must all feed into/complement one another

• Innovation is different than inventing

• Keep fun in it

• People want results, not another course

• You have to piss people off

• Lukewarm is bad for business

• From six strings to six figures

Sales Growth Tools Mentioned In The Sales Podcast

• Get his book, “Hobby Boss: Turn Your Passion Into Profits“