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Follow This Proven Method To Make More Money Online, With Rob Ristagno

Author

Wes Schaeffer
August 08, 2020

Start by winging it then measure and adjust

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • The official nerd on this interview

  • Use data to make better sales

  • Start by winging it

  • Don’t get lost and buried in the data

  • Track what you’re doing

  • Adjust accordingly 

  • Segment your market to see who the good and bad prospects are

What can be measured can be improved.”

  • Whales vs. barnacles

  • Enthusiastic and engaged customers is how he defines whales

  • It’s 6-7x easier and more profitable to keep a client and upsell them

  • Make sure the client is on board with the transition to a support rep

  • Have the original salesperson maintain an informal relationship once they are on board

  • The salesperson owns the relationship

  • Delivery should be a different team but they should be tied at the hip

  • Do we hunker down for the next year or get after it?

  • Inertia is tough so bring in fresh eyes for new ideas

  • Community and convenience

  • Access to experts, features, products, etc.

  • Home brewing example

  • Show, not tell, how great your product is

    • Free trial

    • Free version with upgrade for better features

    • Get some commitment from your customers

  • Maybe test dynamic paywall rules

  • Find the data and make smart decisions

Links Mentioned In The Sales Podcast