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Fix Your Follow Up Failure To Grow Sales, Chris Wills

Author

Wes Schaeffer
August 11, 2022

Better Sales Systems Creates Sales

  • Marketing for over a decade

  • 7-year focus on financial advisers

  • Early in the paid marketing space like YouTube and Facebook ads

  • An internet marketing guy he followed took his skills to old school industries that weren’t great at marketing and Chris did the same

  • Chris was drawn to the financial markets when he was younger so he focused on that niche

  • He was a “traditional” marketing agency for his clients

  • It worked, but he saw the problem that more leads is not always the answer

  • Get a better backend in place to nurture these leads

Related episodes and posts

  • You need a multi-media, multi-step follow-up sequence

  • Too many companies just want to pay for “hot leads” and they stack names into a system that can’t handle them

  • You need to get better at converting your leads

  • A lot of companies are fine and offer a great product/service that people want but they can’t sell!

  • They focus on the easy wins and they end up being fat, dumb, and happy

  • They really don’t know how to sell

  • Most companies do not have a CRM or they are not using it properly

  • Let your authenticity come through your marketing

  • Content is still king

  • Sort, sift, and separate by being effective

  • Fix your follow-up failure

More leads is not always the answer.”

  • A monthly newsletter is not follow-up

  • You must do more to follow-up

  • Master intent-based prospecting

  • Look at who is opening your emails and watching your videos

  • Do lead-scoring in your CRM

  • Not all leads are created equally

  • Create timely, essential reports

  • Report on industry news

  • Create a simple selfie video

  • You can’t avoid prospects by giving free, valuable content

  • What are the FAQs and SAQs

  • How to handle the blinking cursor syndrome

There’s always someone who wants to buy and you can dumb-luck your way into a sale with decent marketing.”

  • Have a content calendar

  • Make it a priority

  • Retarget your website visitors, especially your YouTube visitors

Sales Growth Tools Mentioned In The Sales Podcast