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Dumb It Down To Fire Them Up

Dumb It Down To Fire Them Up

Wes Schaeffer
September 03, 2018

From today’s reading…

…I did not come with sublimity of words or of wisdom… but with a demonstration of spirit and power, so that your faith might rest not on human wisdom but on the power of God.”

Paul is telling the Corinthians to walk their talk and stop trying to impress everyone with their intellect.

Ernest Hemingway, the Pulitzer- and Nobel Prize-winning novelist who shaped 20th-century fiction wrote “The Old Man and the Sea” for kids in elementary school to comprehend if you put it through the Flesch–Kincaid readability test.

Apparently great communicators have known that in order to build a stronger connection with more people, dumb-down your content.

Write shorter sentences.

Use more analogies.

Use less industry jargon.

In other words, KISS—Keep It Simple, Stupid.

This will help you, and those who follow you,..

Stay the course. Keep the faith. Endure.

Now go sell something.

P.S. You can apply this KISS as well.