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Do Agile Marketing Right With Entrepreneur Andrea Fryrear

Author

Wes Schaeffer
June 14, 2021

Andrea Fryrear

Agile Marketing Tips you’ll learn today on The Sales Podcast…

  • “Just be agile.” Really?

  • Rapid test and learn methodology

  • Agile comes from software development

  • We’d wait two years for a Windows update and we hated it

  • Take baby steps

  • Do minor releases and confirm you’re on the right track

  • Digital marketing enables these same principles

  • Smaller businesses can leverage this as an advantage due to speed to market

When there is a good reason to change, then we change.”

  • 4th Annual State of Agile Marketing Webinar

  • Agility is not just speed or responsiveness

  • How do you balance your planning with your action?

  • When there is a good reason to change, then we change.

  • What’s the business case?

  • Have the right horizons for planning.

  • Managing work visually, Kanban

  • Kanban and Scrum are “flavors” of Agile

  • Kanban is a flow

  • Scrum is made up of small “sprints”

  • Structure sets you free

  • Trello forces prioritization

  • To-do, Doing, Done

Links Mentioned In The Sales Podcast