Discover & Deploy The Better, Faster Way With Amber Vilhauer

Wes Schaeffer
December 10, 2019

Be Smart, Efficient, and Effective

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Started in 2007 as being “all things to all people” and approached burnout
How to do more, faster while maintaining quality
Systems and processes are key
You must document and delegate
Stay organized with to-do lists by creating tomorrow’s list tonight
Colored pens, sticky notes
Business Journal + Notes for today from conversations
Spends 60-90 minutes per week to map out all projects for the week for all businesses
Delegates a lot via video
Archives the video for future staff
Has created a 2-hour video for a customer journey, had it transcribed, and tabbed for faster training
Video can be watched a double-speed
Voxer is her secret weapon for team communications
“There has to be a better/faster way.”
Focus on one thing on your website pages
Experiential websites are needed
Have less content, not more
Sites need to be updated every two years (but some industries can go longer)
Your blog needs to be updated weekly
Make a batch of short tip videos of 3-5 minutes each
Document a process to repurpose that video (See Ana Hoffman’s episode on repurposing)

“Leverage to Scale”
Your content shows you’re an expert/authority on the topic
It’s less about them reading/consuming your stuff and more about them seeing you as the expert
Most business owners have a dysfunctional relationship with their VAs
VAs need structure
Business owners don’t know how to provide that structure
35-page podcast protocol
To grow your marketing in 2020…focus on relationships first
Do more video
Schedule your Live videos then repurpose them
The #1 mistake authors make is writing their book and then saying “Okay. Now what?”
The longevity of your book is also her concern