Deliver Human-Centered Communication, Ethan Beute

Why and how to avoid digital pollution

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Communication Tips you’ll learn today on The Sales Podcast…

• The case against digital pollution

• Digital pollution is subjective based on the recipient and they do it in the moment

• The contextual vantage point of the message

• Relationships, reputation, and revenue are at risk

• Don’t be lazy and greedy

• We’ve evolved over millennia to know how to communicate

• Digital technology is evolving so fast and is so pervasive

• You can quickly alienate 40% of your qualified list quickly with poor messaging

• You can increase your opt-ins from 2.4% to 3% and pat yourself on the back for a 25% gain…but you’re ignoring those 97%!

• You’re teaching your prospects to ignore you, but you’re also teaching the machines to ignore you

Listen to Ethan Beute’s first appearance on The Sales Podcast #428

• The Golden Rule still applies

• The Platinum Rule applies as well: treat others as they prefer to be treated

• We’re headed toward a market of one

• We’re 100 years past Ford’s assembly line

• We’re 250 years past the industrial revolution

• Adjust accordingly

• People are being engaged in noisy and polluted environments

• We’re overwhelmed

• We’re looking to delete vs. engage

• Have the right tool for the right job

• Multi-media, multi-step is still the key to connecting

• Make sure the channels are connected and synchronized

• Trust is more fragile than ever

• “Can You Hear Me?: How to Connect with People in a Virtual World” by Dr. Nick Morgan

Sales Growth Tools Mentioned In The Sales Podcast

• Get Ethan Beute’s books

  • “Human-Centered Communication: A Business Case Against Digital Pollution“

  • “Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience“

• Read Howard Luck Gossage