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Data: The Breakfast of Marketing Champions Like Jodi Sodini

Author

Wes Schaeffer
October 16, 2022

Move beyond the tactics to create a strategy that sustains sales

Professional Sales Tips you’ll learn today on The Sales Podcast…

  • Focus on the data

  • Ignore your feelings, measure the results

  • Former paramedic turned marketer

  • Mother of five

  • Became a commercial insurance agent

  • Started to learn marketing

  • Focused on a niche

Related episodes and posts

  • Create it, name it, own it

  • Worked for a virtual assistant company and saw how to make money working from home

  • Replaced her income within two weeks

  • Learned how to build websites and work Infusionsoft/Keap CRM

  • Learned the “how,” not the “why”

  • It was all tactical, no strategy

  • Replaced her income and her husband’s

  • Hired a coach

  • Built a team

  • Made the shift to strategy

  • Built a $1 million+ business

  • Left a terrible partnership in 2021

  • Worked as a CMO for a couple of larger agencies

  • Business coach became her partner

  • She was a star student

  • She started doing the work for all of her peers

  • Merged her DFY marketing with her coach’s consulting business

  • Took about three years to fall apart

  • Knew it was not good about 12-18 months into the partnership

  • Don’t play victim

  • She had to make a leap of faith when she left and figure things out

  • Don’t live with regrets

  • What can you learn from these harmful lessons?

❝

I’ve always believed in you.”

  • Marketing audit

  • Create a 90-day marketing plan

  • What is broken?

  • Oversee your marketing projects or even do them for you

  • She eats data with every meal

  • Messaging is dry

  • Too shallow on your messaging

  • Who are you talking to?

  • What are their pain points?

  • Flat fee plus revenue share

Virtual assistant secrets with Trivinia Barber on The Sales Podcast174

Sales Growth Tools Mentioned In The Sales Podcast

  • Take The CRM Quiz: get a free consultation with me

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  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

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