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Branding + Sales Funnels Henry Kaminski, Jr

Author

Wes Schaeffer
April 09, 2021

Branding Tips you’ll learn on this episode of The Sales Podcast

  • Funnels are played out for those seeking get rich quick schemes

  • Funnels get a bad rap

  • Create an intentional sequence so the prospect knows what to expect

  • Your prospects need to know, like, and trust you

  • Guide prospects to a buying decision

  • Yes to all of that

  • What is your content strategy?

  • Your funnel is wide at the top

  • You want to qualify your prospects early once they are in your world

  • MOFU is more of “how to?”

    • Teach

    • Edutain them

    • “Oh yeah, I want and need that.”

  • BOFU is where the deal gets sealed

    • Behind the scenes

    • Demonstrate your expertise

    • Strong CTA

Prospects don’t value free.”

  • Disqualify 80% of your TOFU

  • Let them qualify themselves out and in

  • You must know your ideal client and the problem you solve

Related Posts:

  • Know how your prospect likes to research and solve their own problems

  • You must know your client better than they know themselves

  • He doesn’t do “free” anymore

  • Prospects don’t value free

  • He charges $500 for an initial consultation

  • He’s the Brand Doctor

  • Discover and diagnose first

  • Re-engineer those who self-diagnose

  • Get your prospects to see their true problem in a new light

  • Brand Accelerator is a DFY over 90 days

  • 1-on-1 consulting for guiding tips to beat trying issues

  • He does very little paid advertising

  • Google, Apple, Facebook, etc. are changing how you target prospects online

  • Henry does a lot of content creation

  • Be omni-present

  • The funnel is the rails for your business so people know what to do first, second, and third

  • What is branding?

    • It’s not a logo, or your color palette, etc. Those are assets

    • Your brand is the feeling people get when they interact with you

  • How do you describe what you do?

  • How’d you get started?

  • What’s your higher mission?

  • What makes you different?

  • He bridges the gap between branding and direct response marketing.

  • How do you do that?

  • Why should someone believe that?

  • What makes you credible?

  • How does this impact your credibility?

  • Now look at your competitor profiles

  • How do you fill the gap?

  • Who are their customers and how do you get them to buy from you?

  • What does it look like to work with you?

  • Diagnose, Design, Implement in 90 days

  • Systematic and proprietary

  • Just show up to the six 90-minute Zoom calls

  • Show the line items in his project management platform

  • It’s a framework but not a cookie-cutter process

Links Mentioned In The Sales Podcast