Become a Black Belt in Inbound Marketing With Stephan Kesting

Wes Schaeffer
April 24, 2018

Use video, social media, and discipline to grow your sales with inbound marketing

Stream below or right click here to download the episode.

Martial arts since he was 12.
Begged his mom when he 8 to do judo “since it’s not fighting”
If you do what you love you’ll still spend a lot of time and late nights building what you need but at least it’s for you and you’re the master of your own fate
He was sick and tired of fighting with his ex-wife about whether she should work or not
He had just started at the fire department and needed more money so he started an internet marketing business
He split the cost of a fitness product from Craig Valentine (@2002)
He regrets not building a list from the beginning
It’s harder to build a list now and he thinks it’s not quite as valuable
Any tactic can be used for good or evil
He gives a lot of great content
Email is an asset you can use to build other assets but it’s tough to cross-promote social media platforms
Follows a basic rule to produce 2-3 YouTube videos per week along with podcasts
Learn to do your marketing yourself before you sub it out
Tim Ferriss hiring tip is to give your prospective new-hires some homework as part of their interview process
You won’t make a lot of money on YouTube
- He had over 500k views last month
- It generated less than $900
He has an active blog with thousands of articles
A lot of people struggle with content
- If you interact with your customers you’re being given ideas for content
- If one person has a question, 100 people have that question

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