Be Yourself To Make More Sales, With Andrew Paul

Wes Schaeffer
June 20, 2019

Be More Human To Make More Sales

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Learn a better way to sell than “Talk louder, talk faster…see if that helps.”
Salespeople seem more isolated than ever
SDRs have thankless jobs with no discernible future
Sales has always been tough
Jerry Seinfeld’s father was in sales and told stories about the tough prospects
Get good at teasing people…find something on their desk, on their wall and poke at it nicely
Be yourself. Be unique. It’s okay. Scripts are great…in context.
“Blade PC Guru”
If you sound like your competitors you’ll be pigeon-holed
Sellers are managed on soulless activities
It’s all about compliance and it sucks
Make salespeople make their own cold calls
Develop your people
Give them freedom to adapt and modify
“If experience is your only teacher, you have a fool for your teacher.” ~Benjamin Franklin
Sales is still all about people
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By writing you teach yourself
Be interested rather than interesting
Listen slowly
Pause before you respond