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Be Rugged, Be Real, and Win With The Great Bearded One, Jeff Putnam
Wes Schaeffer
June 23, 2021
How to apply grit to get it done
Entrepreneur Tips you’ll learn today on The Sales Podcast…
Blue-collar
Rugged Legacy Grooming Supply started in 2019
Overheard guys saying they worked in a factory for 30 years and he started looking around for ideas
He always had long hair and beards and started making products
Made a free site on Wix
Joined Twitter to get the word out
Since I’m slow I gave myself 10 years to make it work.”
He couldn’t keep up with demand
Setup a contract deal to make his products
Team in Utah now
Does some coaching now
Launched two podcasts
“The Perimeter”
Wrote two books in half a year
There was no dabbling
He took out all of his savings to launch
“It’s not real if I sell to anyone I know.”
Played “keep up” for maybe six months
“I just Tweeted like crazy. I knew nothing about Twitter.”
He had great timing around the Gillette toxic masculinity
He didn’t say this for marketing, he said it because he believed it
He Googled what he needed to know and practiced trial and error
“No. We’re not going to shut down.”
Lost everything due to poor decisions and was homeless for a bit
Listened to Ryan Michler’s, “Order of Man Podcast”
“The Art of Manliness”
Jeff Donovan
He has always liked writing
Knew good content was a good way to get free traffic
“Get the word vomit on the page.”
Grammarly and Hemingway apps
He wants to do as much as he can on his own
He wants to pay things forward
Live nobly
Create a renaissance for men
Be a leader
Self-promotion is cringe
Free advice is a plague. Those people are “ask-holes.”
Life artistry
“Fight Club” author Chuck Palahniuk
Master vs Slave morality by Friedrich Nietzsche
Peterson of Dublin
Sales Growth Tools Mentioned In The Sales Podcast
Visit Jeff Putnam’s author home on the web
Get yourself a sexy beard at Rugged Legacy Grooming