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Amit Mehta Says Burn Your Bridges To Build Your Own Business

Author

Wes Schaeffer
August 25, 2017

Focus on five, not love, to grow your sales

Stream below or right-click here to download the episode. 

Sales Tips you’ll learn in The Sales Podcast…

  • Hated his job out of college

  • Discovered affiliate marketing

  • Struggled for a couple of years

  • Was getting two unique visitors per week

  • Found Overture, Bing, etc, and started getting traffic

  • Quit his job in 9 months

  • His profits went to $0 within one week of submitting his letter of resignation

  • He doubled down, burned his bridges, and committed to making it as an entrepreneur

  • Within 30 days, he turned things around again

  • By the next year, he made a high 6-figure income

  • Started a blog on his strategies

  • Persistence is key

  • The affiliate marketing world has dramatically changed

  • Now it’s all about analytics, optimizing

  • Expect to lose money for weeks until you optimize your offer

  • Native advertising is the cross between (Outbrain, RevContent)

    • Easier to break in

    • More lax

    • It’s like a sophisticated banner ad

    • It looks like an ad

  • Create your own site and content

  • Look at your competitors and see what they are succeeding with and emulate them to break into a new market

  • “Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All” by Jim Collins

    • Fire bullets before you fire canons

    • Create an MVP

  • Don’t fall in love with your offering

  • “I’d rather be a passenger than a pioneer”

    • Google wasn’t the first search engine

    • Facebook wasn’t the first social media platform

  • Was a turnaround specialist for a while

    • Management is usually bad

    • Poor culture

    • Silos

    • No accountability

    • Losing $80,000/mo

    • He had to shut down divisions

    • Laid off big groups of people

    • Implemented daily goals and meetings

    • Created a vision

    • Made a new brand

    • Essentially made a new company

  • Visionary vs Operators

    • You need both

  • Affiliate marketing is undergoing a bit of a renaissance

  • Use tools like What Runs Where to see what others are doing

  • There’s the Shopify model, where you sell drop-shipped products

    • Retail stores are going bankrupt

  • Focus. Dig Deep on one thing. Follow your strength.

  • Write down the five most important things you must get done every day and week on a pad and keep it in front of you

    • He has his team say aloud what their top 5 items are

    • Save it in your project management system

    • Discipline. Make it a game.

Learn From Previous Episodes of The Sales Podcast 

Links Mentioned In The Sales Podcast

How’d You Like This Episode? 

If you liked this episode, would you please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think. 

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

PODCAST INFO:

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