Act Now to Grow Your Agency, With Michael Zipursky

Put your lifestyle at the top to build a consultancy you love

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Sales Tips you’ll learn today on The Sales Podcast…

• Interviewed six experts

• Productized consulting model

• Not a high degree of customization

• Become an expert

• Step away from the product delivery

• Complexity doesn’t scale

• Don’t place your business at the top

• Put your lifestyle at the top

• Live the life you want

• Consulting is growing now

• Companies realize they don’t have to all be under one roof

• Find the expert, bring them in, benefit quickly, and grow

• COVID-19 exposed the problems companies had

• Multi-media, multi-step is still vital

• Move away from automation and personalize

• Have a genuine interest in your prospects

• Send an audio message on LinkedIn

• Send video messages with tools like BombBomb

• Sell value by understanding the needs of your prospects

• You’re a commodity if you charge by the hour

• Diversification of your client base is key

• Get referrals to start

• Create IP to prove your expertise

• Add in direct outreach

• Get clear on your personas and USP

• Continue your marketing and follow-up

• Make your former employer your first customer

• You need to commit to being a business owner

• Get out of your comfort zone

• Do your own marketing in the beginning to learn it

• Get that feedback

• When to have a simple vs. a complex agreement

• Lay out what you do and what you don’t do

• How to prevent scope creep!

• Address issues right away

• Be seen as a peer

• It’s not an ego thing

• It’s not a finger-pointing issue

• It’s a service approach

• How to get contract renewals

• Three parts to a review: Past, Present, Future